When looking at the pricing page, deciding between Helium 10 Platinum vs Diamond can be confusing. Platinum costs $99/mo, while Diamond jumps to a hefty $279/mo. Both plans claim to be the “most popular,” but they are designed for two completely different types of businesses.
Is the Diamond plan actually worth the extra $180 every single month? Or can you get away with the Platinum plan? Let’s break down the exact limits and features of each tier.
Key Takeaways
- Platinum is for Solo Sellers: It has everything you need to launch and scale a business up to $50k/month in revenue.
- Diamond is for Teams & Walmart: You get 3 user logins, advanced API access, and Walmart marketplace integration.
- Discounts: You should never pay full price for either plan. Use our hidden discount codes to save hundreds.
The Platinum Plan: Best for Solo Sellers
The Platinum plan is the workhorse of the Helium 10 suite. It includes full access to the core research trinity: Black Box, Cerebro, and Magnet.
What you get:
- 1 User Account: You cannot share this login without risking an account ban.
- Index Checker (150 uses/month): Ensure your products are actually indexed by Amazon’s search algorithm.
- Keyword Tracker (2,500 keywords): Monitor your organic ranking across thousands of search terms.
- Adtomic: Basic access to their PPC tool (with limits).
If you are a solo entrepreneur operating a single brand, the Platinum plan provides more than enough data and tracking bandwidth to succeed.
The Diamond Plan: Best for Agencies & Teams
The biggest differences in the Diamond plan are the multi-user accounts, expanded API limits, and access to new marketplaces.
What you get:
- 3 User Accounts: Perfect for Virtual Assistants (VAs) or business partners.
- Keyword Tracker (5,000 keywords): Double the tracking capacity of Platinum.
- Walmart Marketplace Integration: If you are expanding your catalog to Walmart.com, Diamond is the only tier that supports Walmart search volume data.
- Advanced Adtomic: Full access to their AI-powered PPC management software.
If you have a team of VAs doing product research, you must buy Diamond. Platinum only allows one concurrent login, and sharing passwords will trigger security locks.
🎁 35% OFF Platinum & Diamond Codes
Use these buttons to automatically copy the 35% OFF discount codes.
FAQs
Can I upgrade from Platinum to Diamond later?
Yes, [Helium 10](/go/helium10) prorates your subscription. You can start on Platinum and seamlessly upgrade to Diamond when your team grows or you decide to expand to Walmart.
Does Platinum include PPC tools?
Yes, Platinum includes basic access to Adtomic, but Diamond unlocks the full AI-driven automation suite that manages your bids while you sleep.
Can two people share a Platinum account?
Technically no. [Helium 10](/go/helium10) tracks IP addresses and active sessions. If two people log in simultaneously, the first person will be forcefully logged out.
Conclusion
Do not buy Diamond unless you have a team, run an agency, or sell aggressively on Walmart. Platinum is more than enough for 90% of Amazon sellers. Start with Platinum, use our 35% discount code, and upgrade only when your revenue justifies the expense.
